Meet some of our team
The Naxon Group is a new kind of hospitality company.
We are founded by operators who have a desire to help owners bring to market what they envision. We are not a cookie cutter company. We believe the strength of a property is its uniqueness to the market and community it serves.
We put the focus on the guest experience and have a true passion for operating quality properties.
Sam Ramirez, founder/ceo
Sam is the founder of The Naxon Group and a hospitality professional with 20 years of experience working in the industry. He started his career as a front desk agent in a small golf resort hotel and fell in love with the industry and serving others. Since then he has held key positions in small and large organizations.
His range of experience has found him leading teams for boutique independent, full service and select service hotels. He has spent time managing bars, restaurants and even a nightclub for a stint. His career in the industry has allowed him to work with everyone from housekeepers to ownership groups and investors. This extensive experience has uniquely positioned him to have a strong understanding of the needs of hotels, restaurants and venues and how they relate to each other. During a two year term as the Chairman of the Convention and Visitors Bureau Sam came to even better understand the importance and value of building a destination and partnering with other organizations to fully engage in a market.
For 3 years he served as Chief Operating Officer of a venue & boutique hotel development and management company that also operated a waterpark. During the time Sam worked in multiple states in the western US identifying new locations, overseeing design and construction, developing sales plans and teams and bringing this new brand to the market. Sam has enjoyed a track record of successfully developing talent, setting strategy for properties and executing. He now intends to bring his unique experience and love for service to owners and partners to continue to improve the hospitality industry.
Adrian Rubio, director of operations
As Director of Operations, Adrian oversees all staffing, operations and daily responsibilities of maintaining the venues. Through his professional career, he has gained experience in customer service, leadership, building depth and creating amazing teams. His career started as a Barista at Starbucks, serving customers and placing smiles on faces for 4 years. After moving into retail he quickly found himself manager of his own store where he was able to learn and gain his experience in customer service and operations. For 4 years, Adrian was able to provide amazing customer service, train and build sales teams and provide leadership to his store. As he explored more opportunities in his career he shifted to the Hospitaltiy field where many of the same service skills applied and joined The Naxon Group. As we begin to build our structure and team, Adrian plans to give all those that step through our doors a great experience. He will continue to place smiles on people’s faces and make sure we do the absolute most to make your experience with our venues memorable.
Carrie Tarbell, sales & events coordinator
Carrie has 10 years of hospitality experience and a passion for helping clients create fantastic experiences. Her career began at the front desk of a large hotel and convention center. She soon branched out into assisting with weddings and many different events within the hotel. She worked to further her education and career by completing an Event Coordinating Certification program.
Before joining The Naxon Group, Carrie worked several years independently as a wedding coordinator. Followed by becoming an assistant manager and coordinator for a beautiful outdoor venue. She then went on to work as an event coordinator for the city convention center, coordinating social and corporate events of all sizes.
Carrie enjoys being creative and involved in her community. She really enjoys when clients trust her creativity and artistic approach to ideas. With a love of painting, woodworking, and many other forms of crafting, Carrie will always look for ways to make every event special and unique. She enjoys helping people envision their event’s details with creativity, which always makes the process much more enriching.
When she’s not working, you’ll find her creating jewelry, building furniture, or scanning through Pinterest for new craft ideas. She is always eager to learn new skills and try new things.
Melissa Lopez, director of sales & events
Melissa has 25 years in customer service experience. She has been in an industry professional for over 5 years with great vendor and client relationships. Catering and design are her passion and it shows in the work that she does.
She has been part of this group for almost 2 years and help open the doors to Bello Vita and was ket in the design of The Woodlands. She works will all clients to make sure all their details are taken care of.