Meet some of our team

The Naxon Group is a new kind of hospitality company.  

We are founded by operators who have a desire to help owners bring to market what they envision.  We are not a cookie cutter company.  We believe the strength of a property is its uniqueness to the market and community it serves.  

We put the focus on the guest experience and have a true passion for operating quality properties. 

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chief marketing officer

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director of sales & events











Sam Ramirez, president/ceo

​Sam is the founder of The Naxon Group and a hospitality professional with over 18 years of experience working in the industry.  He started his career as a front desk agent in a small golf resort hotel and fell in love with the industry and serving others.  Since then he has held key positions in small and large organizations.


His range of experience has found him leading teams for boutique independent, full service and select service hotels.  He has spent time managing bars, restaurants and even a nightclub for a stint.  His career in the industry has allowed him to work with everyone from housekeepers to ownership groups and investors.  This extensive experience has uniquely positioned him to have a strong understanding of the needs of hotels, restaurants and venues and how they relate to each other.  During a two year term as the Chairman of the Convention and Visitors Bureau Sam came to even better understand the importance and value of building a destination and partnering with other organizations to fully engage in a market.


For 3 years he served as Chief Operating Officer of a venue & boutique hotel development and management company that also operated a waterpark. During the time Sam worked in multiple states in the western US identifying new locations, overseeing design and construction, developing sales plans and teams and bringing this new brand to the market. Sam has enjoyed a track record of successfully developing talent, setting strategy for properties and executing.  He now intends to bring his unique experience and love for service to owners and partners to continue to improve the hospitality industry. 



Jered Miller, chief marketing officer

Jered has spent the past 12+ years building a national name and national brands in the marketing and advertising world. His out of the box strategies have allowed him to work with exciting, growing brands from diverse industries. Most notably, Jered has been selected as on of FSR Magazine's 40 under 40 National "Rising Stars" for Digital Marketing in the Hospitality Industry. Jered was also recently brought in to serve as VP of Strategy for one of the county's fastest growing restaurant concepts, helping them scale their marketing & sales approach to 20 regional locations & directly leading initiatives that grew their catering sales more than 140% compared to the prior year. Understanding how consumers respond and engage to different layers of advertising and streamlining their conversion process has always been Jered's forte. He is driven by building brands and marketing strategies that give the consumer something new & keeps them coming back for years to come. 


Jered believes that creativity is more than making something look good...it's about making something that gets the consumer to connect, discover & purchase. In his words: "Advertising is about building revenue, not just looking cool."